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Business Studies students have been trying to work out which element of the marketing mix is the most important for local personal training and fitness entrepreneur David Fairlamb.
The Y10 students have been experiencing what it will be like to complete a controlled assessment as part of their GCSE qualification. In the Autumn term the students will be completing the controlled assessment for real and it will count for 25% of their final GCSE. Going through a dry run gives the students an opportunity to experience the process and to know what to expect in advance, ensuring they are as prepared as possible.
The chosen task for the controlled assessment was to research a small local business and evaluate its marketing mix. This has involved students researching in textbooks and the internet and culminated in a visit from David on Wednesday 5th July.
As David explained, it is really important to ensure that a business gets its marketing mix right. To maximise sales, businesses have to sell a product (good or service) that is appealing to the target market, in the right place and at a price potential customers are willing to pay. Competition in the fitness industry is fierce and promotion and advertising has to be both informative and persuasive to potential clients.
David is a local entrepreneur who runs a personal training business. He is very interested in fitness. You may have seen his beach boot-camps on Longsands beach which are attended by 50 to 80 people each week.
The students made a market map for David Fairlamb which Will Ross introduced. They asked him a series of questions that they have devised about running his business being an entrepreneur and his marketing mix.
He was really grateful for the marketing map and we will be sending him some completed reports.
Marden Year 11 students travelled to Telford on Tuesday after being selected as finalists in the Global Entrepreneurship Week 2017 Challenge! Zoe Elliott, Harriet Taylor and Kieran Scott created a Christmas video for Ryman stationery and were shortlisted in the top 5 in this National competition!
They were invited to The National Enterprise Challenge as special guests and met successful entrepreneurs who shared tips and tricks. Harriet and Zoe met the hosts of the event, Sam and Mark from CBBC, as well as Team GB 2016 Olympic Champion Joe Clarke! #GEW2017 @_tnec
Well done to our enterprising Class of 2017!
It’s been a great day of reporting by our Year 8 and Year 9 BBC news team. Here are their finished reports. Enjoy!
Students are now well into editing their reports…
It’s lunchtime! Some of our reporters are having a well earned break, but all our filming is done and we will launch into editing this afternoon!
Filming is well underway! The girls have been recording the opening piece to camera of their report about International Women’s Day.
Our reporters are hard at work planning their stories. We have four groups working on some intriguing reports:
- International Women’s Day; its impact and what we did in school.
- Brexit; how triggering Article 50 might affect Marden High School students.
- Sport; we have had some great sporting successes recently.
- Mental Health in schools; always a hot topic, what can be done and what are we doing?
We are underway here in the Media Studio, the first BBC News School Report Day in our new school. Keep checking our school report page for updates throughout the day from our Year 8 and Year 9 reporters…
This Thursday sees the long awaited return of BBC News School Report Day. Look out for the reports by our intrepid Year 8 and Year 9 team populating this page in the afternoon, and our regular updates throughout the day.