Business Visitor works with Year 10

Business Studies students have been trying to work out which element of the marketing mix is the most important for local personal training and fitness entrepreneur David Fairlamb.

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The Y10 students have been experiencing what it will be like to complete a controlled assessment as part of their GCSE qualification.  In the Autumn term the students will be completing the controlled assessment for real and it will count for 25% of their final GCSE.  Going through a dry run gives the students an opportunity to experience the process and to know what to expect in advance, ensuring they are as prepared as possible.

The chosen task for the controlled assessment was to research a small local business and evaluate its marketing mix.  This has involved students researching in textbooks and the internet and culminated in a visit from David on Wednesday 5th July.

As David explained, it is really important to ensure that a business gets its marketing mix right.  To maximise sales, businesses have to sell a product (good or service) that is appealing to the target market, in the right place and at a price potential customers are willing to pay.  Competition in the fitness industry is fierce and promotion and advertising has to be both informative and persuasive to potential clients.

David is a local entrepreneur who runs a personal training business.  He is very interested in fitness. You may have seen his beach boot-camps on Longsands beach which are attended by 50 to 80 people each week.

The students made a market map for David Fairlamb which Will Ross introduced. They asked him a series of questions that they have devised about running his business being an entrepreneur and his marketing mix.

He was really grateful for the marketing map and we will be sending him some completed reports.

Entrepreneurs of the Future!

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Marden Year 11 students travelled to Telford on Tuesday after being selected as finalists in the Global Entrepreneurship Week 2017 Challenge! Zoe Elliott, Harriet Taylor and Kieran Scott created a Christmas video for Ryman stationery and were shortlisted in the top 5 in this National competition!

They were invited to The National Enterprise Challenge as special guests and met successful entrepreneurs who shared tips and tricks. Harriet and Zoe met the hosts of the event, Sam and Mark from CBBC, as well as Team GB 2016 Olympic Champion Joe Clarke! #GEW2017 @_tnec

Well done to our enterprising Class of 2017!

 

Creative Enterprise 2012

….this is creative enterprise…
Students from Year 10 are working with professionals from the creative industries to achieve the Arts Award.
Fashion designers will visit Barbour and Workwear Express to see designers in action.
Photographers are working with Magali Petier at the College Works.
Web Designers have been working at Teesside University with Olivia Monaghan.
Graphic Designers are working with Mark Pattinson of Corporate Element at Potts Printers.
Fashion models are attending a day seminar at Tyne Tees Model Agency.
Musicians are going to Blast Studios to lay down some tracks.
Performing Arts students are off to Amanda Nicole’s Dance and Drama School.
The students will then complete a personal project which will be displayed on the website www.thisiscreativeenterprise.com

To see our students at their placements please link below:

Potts Printers: http://pottsprintuk.posterous.com/49418992