A new group of Year 7s convened in the Media Studio to begin the STEM/Media cross curricular project. They began by individually learning about brand identity and the power of media marketing, designing moodboards about different companies and their successful use of branding.
They spent the next lesson reading the brief and researching STEM, before adding this to their document.
The eight students were then split into two groups of four and started discussing their team ambitions, what they wanted to produce during the project, but also how they would market themselves. Their first task was to come up with a team name and logo as they started forming their team’s brand identity…
The two teams learned about brand identity and the importance of a strong logo. They chose team names and designed logos. Banana Stem was chosen as a symbol of wisdom, and a sleek yellow design followed. Meanwhile, Dynamite was the other team name, complete with a dynamic logo and snappy tagline; “We’ll blow you away.”
Both teams then showed off their photography skills and created posters to help promote Science, Technology, Engineering and Maths, utilising their new team logos.
As both teams revealed and refined their poster designs, the two teams learned about storyboarding and script planning. Then, in the space of just two lessons, they filmed promotional videos about STEM, both groups deciding on a BBC-style news report format.
They then had just one lesson to edit their videos before planning their presentations to a staff panel…
With just one lesson of planning, both Banana Stem and Dynamite presented to a staff panel and outlined all they had done over the previous weeks.
They described what they had learned about marketing, brand identity, synergy and the effect of media campaigns.
They also discussed the justifications for their team names, their logos and presented their poster designs and video campaigns.
Well done to all Year 7s who produced some great work to a tight deadline and learnt a lot about STEM careers and different Media platforms.